The link between our political system and the media has created a symbiotic relationship of dire consequences for our citizenry rights. As Jeff Sparrow points out, in his article on The New Matilda, ‘under the neo-liberal principles everything has exchange value’ and the paradigm of the interaction becomes the market”(New Matilda, 26.07.2012). As the Levison enquire has shown, the ties between the Murdoch’s media empire and the many goverments that have advanced his interest are closely linked in this regard. The back door meetings held at 10 Downing St. between the media magnate and the goverment(s) of the day, have been to exert political pressure in order to maximize his profit, to deregulate the market and to control the influence over the public discourse. The extent of his influence extend across the globe, with the network of his media empire extending from the US, Fox News, to Australia, Sky News, what this implies its the homogenization of the global narratives, for example of the so called ‘war on teror'(Theobald, 2006)
Another example I would like to refer to is the Mexican Media television station Televisa. The largest spanish network, with aproximately 80% of the market share, along with TV Azteca, they control 90% of the market(Brisa, Pg 9). What this means in terms of plurality of voices is that there are never heard and if they are their legitimacy is questioned.
This is ultimately how Media ownership is able to exert its influence, does Gina Rinehart recently just learned that?
Solís, Brisa. 2009. “Libertad de expresión y el monopolio de los medios de comunicación: el caso mexicano”. El Cotidiano, num. Noviembre-Diciembre, pp. 15-24.
Theobald, J 2006, ‘Mystification in the media: from “ritual murder” to the “war on terrorism”‘, in JH Brinks, S Rock & E Timms (eds), Nationalist myths and modern media: contested identities in the age of globalization, Tauris Academic Studies, London, pp. 55–67. Link to Reading